Do I need a maintenance plan if my store is already live and working fine?

Do I need a maintenance plan if my store is already live and working fine?

It's still worth considering, because Shopify and third-party apps update frequently, and a theme or app that works fine today can break — or start looking outdated — after an update you didn't even know happened. A maintenance plan means someone is proactively watching for and fixing these issues before they affect your customers, rather than you discovering a broken checkout after the fact.